`Biryani by Kilo` - A Biryani Delivery Startup’s Success Story

Case Code: LDEN165 Case Length: 10 Pages Period: 2015-2020 Pub Date: 2020 Teaching Note: Available

Price: Rs.300 Organization : Sky Gate Hospitality Pvt Ltd Industry :Foodservice Countries : India Themes: Entrepreneurship/ Entrepreneurial Strategy/ Platform Model/Leadership & Values

Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

The case “‘Biryani by Kilo’ – A Biryani Delivery Startup’s Success Story” talks about the journey of ‘Biryani by Kilo’ (BBK), founded by three friends – Kaushik Roy (Roy), Vishal Jindal (Jindal), and Ritesh Sinha (Sinha), from a startup to being a dominant player in the Indian online food market. The case starts with a brief history of BBK and then describes the unique business model it uses. The case touches upon the launch of different promotional activities by BBK and its pricing method. It also highlights the competition faced by BBK and its future plans.

Issues

The case is structured to achieve the following teaching objectives:

• Understand the process involved in creating a startup.
• Understand the various phases of entrepreneurial development.
• Understand how a startup scales to become a successful organization.
• Identify the challenges faced by an entrepreneur.

Contents

Introduction
A Start-up is Born
Operations
Promotion
Pricing
Competition
Road Ahead
Exhibits

Keywords

Entrepreneurship; Startup; Business Model; Entrepreneurship Development; Business Strategy; Marketing Strategy; Idea Generation; Idea Validation; Vision; Mission; Online Food Delivery; Cloud Kitchen; 4Ps; Biryani By Kilo; Biryani; Marketing Mix

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